Does it really only take 2 weeks?
For a Launch build, yes — that's the productised process at work. No agency layers, no committee approvals, no redoing the strategy three times. You approve the plan once, we ship in parallel, you get one round of feedback. We've shipped both APF and EYM in 7 days when scope allowed. Larger scopes (multilingual rebuilds, full AI integrations, e-commerce) we quote 3–5 weeks.
Why not just use an AI website builder?
Use them if your goal is "a website exists." If your goal is "a website that converts visitors into enquiries and makes you look more credible than your competitors," you need someone making opinionated decisions about positioning, structure and copy. AI tools don't do that yet — and most agencies don't either, frankly.
What does "AI workflow" actually mean for a small or medium business?
We sit with you for half a day, map where your team's time goes, identify the parts a custom AI agent could replace or accelerate, then build it. Real example: client intake that took 45 min/lead now takes 4 min/lead with a higher conversion rate. We're not selling enterprise AI — we're giving small and medium businesses hours back.
Who owns the site once it's built?
You do. Domain, hosting, code, design files, brand assets — everything in your name from day one. We're not a SaaS; you're not locked in. Want to leave us? You take it all with you.
What if I already have a website?
Common. We'll audit what's there, identify what's worth keeping, and rebuild the rest. Most existing sites have one or two solid pieces (a logo, SEO equity) and a lot we'd recommend rewriting. Audit is free on a discovery call.
Where are you based?
Sydney. Most clients are in NSW but the work happens over Zoom and Loom — half our clients we've never met in person and the work is no different for it. AUD invoicing, Australian ABN, replies in your timezone.
How do payments work?
50% to start, 50% on launch for fixed-scope projects. Retainers monthly. AUD invoices. Registered Australian ABN.
What if it doesn't work?
"Doesn't work" can mean a lot of things. If it's a bug or something we missed — we fix it, no question. If it's "the site looks great but enquiries didn't go up," we'll diagnose and recommend the next move. Most of our work comes from referrals, so we're deeply incentivised to keep you happy.
